t’s become a powerful technology to drive personalization, predictive analytics, customer experience, and much more.
That’s why marketing leaders are implementing AI-driven initiatives in their marketing strategies, with many believing the technology will have a ‘big impact’ on productivity (50%), efficiency (45%), and innovation (38%), according to our ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’ report.
In this article, we’ll break down what AI means for digital marketing, examples of its use, challenges and tools (not just ChatGPT), and explore the skills you need