Using AI for your digital marketing strategy can help automate routine tasks, optimize campaigns, drive personalization, help marketing departments make data-driven decisions, and predict customer behavior.
That’s why 60% of CMOs have implemented AI-driven initiatives in their marketing strategies, according to our ‘Global Digital Skills & Training Report: Insights from Corporate Leaders’ report. CMOs also believe that AI will have a ‘big impact’ on productivity (50%), efficiency (45%), and innovation (38%).
There’s no doubt that AI is having an impact on digital marketing. It’s changing the way marketers work, gather information, get insights, and craft campaigns, but more importantly, it’s having an impact on marketing strategy.
In this blog, we’ll explore these questions: